Various developments continually pressurise retailers to find new and innovative ways to differentiate themselves from competitors and adapt to ever-changing and accelerating environmental circumstances.Positioning based on customers’ in-store shopping experience (ISE) offers retailers an alternative means of differentiation and is achieved by providing a superior in-store Clutch Bearing shopping experience.The ISE instrument that has been developed to measure customers’ in store shopping experience is used in this study to compare the in-store shopping experiences of customers of Motor Coupling two diverse retailing environments (supermarkets versus clothing retailers) by assessing its impact on customer retention.A proposition is formulated and the findings reported.The implications of ISE and customer retention for retail managers are also dealt with.